Tel Aviv Art Weekend launched Art Year, with 60,000 tourists and visitors attending dozens of special events around the city, a 24-hour marathon at the Tel Aviv Museum of Art and a spectacular launch event at the museum concourse. Art Weekend was well received and embraced, reflecting the spirit of the vibrant city and living up to its image as “The city that doesn’t stop.”
In 2012 the city completed the construction and renovation of 3 major cultural institutions: The Tel Aviv Cinematheque, Habima National Theatre and the Tel Aviv Museum of Art, which doubled its exhibition space with a new building by American architect Preston Scott Cohen. To mark this milestone, Mayor Ron Huldai declared 2012 as Art Year.
Over 17,000 visitors enjoyed the unique 24-hour marathon at the Tel Aviv Museum of Art, during which the museum was open non-stop from 4pm on Thursday, March 22nd to 4pm on Friday, March 23rd. Visitors were exposed to a variety of special exhibitions, gallery tours and workshops free of charge and throughout the night. Highlights included "8 cube Museum Space", an exhibition of 10 works by artists previously not shown at the museum, selected from 600 proposals submitted anonymously; GAGA dance lessons led by company dancers of the world-renowned Batsheva Dance Company; a midnight performance by the Black Hebrew Israelites Choir, who sang in "The Lightfall", an architectural feature of the museum's new wing, which provided incredible acoustics for the acapella performance.
On Saturday, March 24th, over 30,000 visitors participated in the official Art Year Opening Event at the museum concourse, which presented 15 works by commissioned artists and collectives, which focused on multidisciplinary artistic engagements. There was a multitude of mediums, including varied installations, expansive projections of video art, live performances by orchestras, projects involving interactive audience
participation, DJ set performances, animation, computer programming and other new media.