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Directive for participation in marketing activities for flights from new destinations to Ben Gurion International Airport (TLV)​

Directive for participation in marketing activities for flights from new destinations to Ben Gurion International Airport (TLV)​​

Director General Directive number 03/2016
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The Israel Ministry of Tourism wishes to encourage direct flights between new destinations and Ben Gurion International Airport (TLV), in the framework of its efforts to promote tourism to Israel.


The Ministry views cooperation with the international tourism industry as invaluable, and the tourism trade professionals as strategic partners in advancing the efforts to increase tourism to Israel.


The Ministry recognizes the potential of Flight Operators to influence tourism traffic, and therefore is interested in encouraging them to open new routes to Israel, and to promote these routes, in order to increase tourism to Israel. For this purpose, the Ministry will participate in the marketing activities of those Flight Operators that will initiate flights from new destinations to Israel's main airport - Ben Gurion International Airport (TLV).


This Directive applies to new flights starting to operate from 1.11.2016 until 31.10.2017.


The amount allocated to This Directive is 40,000,000 NIS (approximately €9,500,000). The execution of this Directive is subject to the availability of proper budget.



To download the Directive for participation in marketing activities for flights from new destinations to Ben Gurion International Airport (TLV)​​ click here


 

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