Inspired by the energy of the 'city that never sleeps', Prima City invites you to take a city break and experience the vibe. Prima City is an ideal home-base to plan and enjoy an eventful and comfortable stay in Tel Aviv, at a value that can't be beat. Whether for business or pleasure, for resting, beach-going, or exploring the city inside & out, Prima City TLV is ideally situated on a quiet street, in the heart of Tel Aviv, with 96 rooms – including 24 studio rooms – each with a small balcony with a sea view. Prima City TLV offers a diverse hospitality experience, combining the vibrancy so typical to Tel Aviv, as portrayed in the hotel's public areas, and the quiet playfulness of the hotel rooms, which serve as a relaxing haven from the city rush. The Lobby lounge provides a comfortable environment for social gatherings, business meetings or as work station. Enjoy free Wi-Fi access in the hotel public areas as well as guestrooms.